Start Low, Reach High: Lessons in Hope, Resilience, and Lasting Success
As a young boy sitting in the stands in the old Tulane Stadium, I watched history unfold at the very first New Orleans Saints football game in 1967. At the time, I couldn’t have known that afternoon would come to symbolize something far greater than football. What I felt then—hope, love for a city, belief against the odds, and an unshakable determination to overcome adversity—would quietly shape how I view life, business, and success decades later.
That day, the first settlers of Who Dat Nation filled the old stadium, and our larger-than-life city finally found itself worthy of a team in the NFL. The collective voice of nearly 80,000 fans sent a message far beyond the field: New Orleans would be as serious about football as it is about jazz, crawfish, and its never-sleeping soul.
New Orleans has always believed in signs. Rooted in French-Creole culture, voodoo has been part of the city’s fabric for centuries, and to this day fortune tellers in Jackson Square draw crowds as reliably as artists and musicians. If the faithful were looking for an omen, it came almost immediately. On the opening kickoff, John Gilliam returned the ball 94 yards for a touchdown—the first play in Saints history. In that moment, it felt as though the city itself had been blessed. Dreams of a carefree future filled the air, the kind of optimism only a city below sea level truly understands.
But hope alone does not guarantee success.
That opening miracle proved fleeting. The Saints lost that inaugural game and went on to spend the next four decades without a Super Bowl appearance. Initial fortune gave way to hard lessons. Then, in 2005, Hurricane Katrina devastated the Big Easy, displacing families, dismantling neighborhoods, and forcing the Saints to finish their season far from home, playing in San Antonio and Baton Rouge. Like many of my own New Orleans relatives who sought refuge with me in Houston, the team—and the city—were forced to rebuild from the ground up.
Yet few things ignite resilience like adversity.
In the years following Katrina, New Orleans demonstrated its defining trait: perseverance. Remarkably, while the Saints endured forty years without a championship after that first glorious touchdown, it took only four years after the storm for the team to rise again and win the Super Bowl. That victory was about far more than football—it was proof that starting low does not prevent one from reaching high.
The same lesson applies to business.
Those of us in real estate know what it means to weather a financial hurricane. The once-feverish market—much like Gilliam’s electrifying return—raised expectations only to be followed by some of the most challenging conditions in modern history. But the Saints’ journey reminds us that setbacks are not signals to retreat; they are invitations to recommit.
Success is rarely linear. It is built through patience, discipline, and the willingness to endure when optimism is tested. Just as Hurricane Katrina ultimately inspired a city and its football team to flourish, adversity in our industry has strengthened resolve, sharpened judgment, and reaffirmed the importance of leadership.
We are shaped by our history. And if the past has taught us anything, it is that perseverance leads to renewal. We may start low, but we must always reach high.
Start low. Reach high. And never look back.
For those seeking proven leadership to guide their organization toward lasting success, Christopher Frederick has spent decades helping companies identify executives who thrive in moments that matter most. Visit www.chrisfred.com and discover how resilience, experience, and vision come together to build enduring results.

